ARTIST PROFILE AND REPUTATION MANAGEMENT
This involves establishing an artists identity and potential market appeal, including
– reviewing and developing appropriate artist branding and marketing ‘positioning’
– understanding the current market, similar artists, and routes to reaching specific markets
– setting realistic goals and targets
– creating appropriate assets such as bios, branding, an artist ‘voice’ and more
– discussing and implementing a release and tour strategy
MARKETING, PR AND PROMOTION
Undertaking a holistic approach to marketing and promotion strategy, in an effort to secure best use of budgets and other resources
– building your marketing story and voice, your customer data, developing a mailing list, and other customer interaction imperatives
– reviewing artist brand and assets, supporting social and digital presence
– reviewing and establishing digital marketing options, including potential DIY and employing specialist marketing in an effort to grow social numbers and drive sales
– facilitating plans for traditional press, radio and PR activities
– some ‘do’s and don’ts’ for pitching for gigs and festivals
– helping source and provide guidance on other third parties and contacts who offer specialist artist services.
COSTS
BiGiAM offer a flexible approach to charging which tries to best suit individual client needs. We can work on a monthly retainer basis, or on a hourly rate basis (usually £40 an hour) for a pre agreed amount of hours (with no minimum) on a needs basis. Some people book an hour with us when they want help and advice on a specific issue, others like to book in regular sessions (think coaching and mentoring for music), while others pay more money to ask us to run – not just advise – campaigns and/or parts of their business on their behalf. We offer our services on a client needs basis, across a range of budgets.
