ARTIST PROFILE AND REPUTATION MANAGEMENT
This involves establishing the artist identity and potential market appeal, including
– reviewing and developing appropriate artist branding and marketing ‘positioning’
– understanding market, similar artists, and routes to reaching specific markets
– setting realistic staged goals and targets
– creating appropriate assets such as bios, Artist EPK/’One sheet’ and more
– general overview review of any other artistic needs and wants – potential issues could include songwriting, production, and other options and opportunities
– Exploring release options, assessing suitability of self release providers such as Distrokid, Tunecore, Ditto and other ‘DIY’ service providers who facilitate digital distribution of multiple music sites including Amazon, Apple, i-tunes, Spotify, Deezer, Napster, Pandora, Google, Instagram, Facebook, and more.
– Understanding and implementing a release strategy – including optimum release periods, pre-save and other supporting marketing techniques, for key providers such as digital, not least Spotify including how to pitch for in house playlists.
MARKETING AND PROMOTION
Undertaking a ‘holistic’ approach to marketing and promotion in an effort to secure best use of budgets and other resources, generally.
– building customer data, developing a mailing list, and other customer interaction imperatives
– Reviewing artist brand and assets, including website – and importance of website shop – with supporting social presence covering key ‘shop windows’ of facebook (role of artist and personal pages), instagram, twitter – other possible assets such as linked-in, Pinterest and more – plus use of live streaming and more.
– You Tube – presentation, structure, facilities (cards, playlists, monetisation etc)
– Reviewing and establishing digital marketing options, including potential DIY and employing specialist marketing in an effort to grow social numbers, drive up sales and more.
– Facilitating plans for ‘traditional’ press, radio and PR activity
– Some ‘do’s and don’ts’ for pitching for gigs and festivals
– Helping source and providing guidance on other ‘third parties’ who offer specialist artist services, such as press or Spotify and other digital marketing etc as may be required.
BiGiAM offer a flexible approach to charging which tries to best suit individual client needs. We can work on a monthly retainer basis (£100 a month for 3 months at a time, is not untypical) or on a ‘hourly rate’ basis (typically £30 an hour) for a pre agreed amount of hours (with no minimum) on a needs basis. Some people book an hour with us when they want help and advice on a specific issue, others like to book in regular sessions (think ‘life coach’, for music if you will), whilst others pay a lot more money to ask us to run – not just advise – campaigns and/or parts of their business on their behalf (obviously we have limited capacity to do this for more than a select few clients). Basically, we try to offer our services on a client needs basis, across a range of budgets.