ARTIST PROFILE AND REPUTATION MANAGEMENT
This involves establishing the artist identity and potential market appeal, including
– reviewing and developing appropriate artist branding and marketing ‘positioning’
– understanding market, similar artists, and routes to reaching specific markets
– setting realistic staged goals and targets
– creating appropriate assets such as bios, Artist EPK/’One sheet’ and more
– general overview review of any other artistic needs and wants – potential issues could include songwriting, production, and other options and opportunities
RELEASE STRATEGY
– Exploring release options, assessing suitability of self release providers such as Distrokid, Tunecore, Ditto and other ‘DIY’ service providers who facilitate digital distribution of multiple music sites including Amazon, Apple, i-tunes, Spotify, Deezer, Napster, Pandora, Google, Instagram, Facebook, and more.
– Understanding and implementing a release strategy – including optimum release periods, pre-save and other supporting marketing techniques, for key providers such as digital, not least Spotify including how to pitch for in house playlists.
MARKETING AND PROMOTION
Undertaking a ‘holistic’ approach to marketing and promotion in an effort to secure best use of budgets and other resources, generally.
– building customer data, developing a mailing list, and other customer interaction imperatives
– Reviewing artist brand and assets, including website – and importance of website shop – with supporting social presence covering key ‘shop windows’ of facebook (role of artist and personal pages), instagram, twitter – other possible assets such as linked-in, Pinterest and more – plus use of live streaming and more.
– You Tube – presentation, structure, facilities (cards, playlists, monetisation etc)
– Reviewing and establishing digital marketing options, including potential DIY and employing specialist marketing in an effort to grow social numbers, drive up sales and more.
– Facilitating plans for ‘traditional’ press, radio and PR activity
– Some ‘do’s and don’ts’ for pitching for gigs and festivals
– Helping source and providing guidance on other ‘third parties’ who offer specialist artist services, such as press or Spotify and other digital marketing etc as may be required.
COSTS
BiGiAM offer a flexible approach to charging which tries to best suit individual client needs. We can work on a monthly retainer basis (£100 a month for 3 months at a time, is not untypical) or on a ‘hourly rate’ basis (typically £30 an hour) for a pre agreed amount of hours (with no minimum) on a needs basis. Some people book an hour with us when they want help and advice on a specific issue, others like to book in regular sessions (think ‘life coach’, for music if you will), whilst others pay a lot more money to ask us to run – not just advise – campaigns and/or parts of their business on their behalf (obviously we have limited capacity to do this for more than a select few clients). Basically, we try to offer our services on a client needs basis, across a range of budgets.
