Alison Hildyard – Director
BiGiAM was formed by Alison Hildyard in 2003. Starting out as a young lass in a well known record shop in London, Alison moved to Brighton, joined Skint Records and became responsible for planning and overseeing Fatboy Slim’s European DJ tours with the Big Beat Boutique club night, as well as the Boutiques legendary Brighton & London club nights and national, European & American tours.

Fitting in managing the virtuoso fingerstyle guitarist, Eric Roche, Alison became the main booker for the Concorde 2, one of Brighton’s major venues where her many responsibilities included gig programming, artist/management/agent/independent promoter liaison (including dealing with many major artists, record companies and their representatives), event production & promotion (including radio, TV, online and local, regional & national press).

Since forming the BiGiAM, Alison has, amongst many other things, been responsible for the PR, promotion and publicity for Brighton venues & their events. The BiGiAM have also undertaken artist representation, supervised press for album launches & musical events, overseen bookings, production and promotion at Brighton venues, plus coordinated numerous aspects of the major Brighton music festival – Brighton Live – from sourcing funding, delivering sponsorship packages to marketing & PR and booking bands.

Alison currently oversees the event, festival and business promotion side of BiGiAM, working on brand identity, brand placement, online marketing packages, SEO and social media strategies for growth and increased reach.

Mark Ede – Partner
Mark is perhaps best known as being personal manager to international recording and touring artist Jo Harman, which he continues alongside his consultancy work as a partner in BiGiAM. His partnership with Jo has seen her progress from an ‘open mic’ singer to a successful, award winning, BBC play-listed artist, renowned for running and controlling her career, on her own terms. Indeed, Jo is cited as a significant figure in the rise of the ‘uber-indie’ (albeit one now attracting major industry support), helping pioneer the ‘brave new world’ of new music industry models.

Prior to joining BiGiAM, Mark was both a promoter and a publicist who has helped any number of bands; signed and otherwise.

His media experience includes producing and presenting independent music radio shows across a number of stations and platforms, writing regular columns for ‘BN1′, ‘Guide2 Brighton’ and ‘Whats Happening Magazine’, as well as being a music reviewer for Latest 7 (print) and BBC Introducing (radio).

Mark is also an experienced panelist and facilitator at music seminars and events, as well as being a guest lecturer and module leader on music related matters at the University of Brighton.

On a creative and artistic level, Mark was the man behind the ‘Soul Reality’ a musical collective which included some of countries finest young talents; players who subsequently went on to professional careers playing for the likes of Emeli Sande, Jessie J, Iggy Pop, Incognito, Boy George, Professor Green, Lisa Stansfield and many other household names.

In 2009 Mark was appointed programme co-ordinator for Brighton Live (effectively booking all 150 bands for the festival) and in 2010 this role was extended further to oversee the whole festival administration. In the same year he helped industry figures David Courtney and Paul Mex to establish the ‘Brighton Music Awards’, attended by such luminaries as Jimmy Page and Roger Daltrey, in support of Teenage Cancer Trust.

Mark’s wider musical portfolio includes not just festival administration but also long-standing experience in running, planning and promoting live music nights and residencies in London (including the Noble Rot club in Mayfair and the 606 club in Chelsea) as well as promoting many hundreds of individual shows in London, Brighton and beyond.

In 2015 Mark was appointed as Chair of the multi-venue, multi genre, ‘Worthing Live’ Music Festival (ticket capacity potential of £1m plus).

In recent years Mark has worked in a professional capacity with a wide range of international artists, including Grammy winning acts, including album and touring marketing campaigns, in his capacity as a senior partner with BiGiAM. These responsibilities also extended to promoting and programming a number of music festivals, and venues, as well as offering general music related consultancy to emerging acts.

Mark is currently European representative for Motown Song Writing Legend Lamont Dozier (a man who has co-written over 50 number 1 hits), overseeing the European release of Lamont’s ‘Reimagination’ album, in partnership with V2 Records, and related touring.

Prior to his current situation working full time in the music industry, Mark enjoyed a wide and varied proven track record in business and communications where he rose to ‘Communications Director’ for the multi-billion, multinational company, O2 Airwave. He also has a number of other current business interests, including managing a significant property portfolio and, in his younger days, Mark was a keen sportsman, and, even now, he continues to represent his County, Essex, at cricket at senior level.

Roderick Udo – European Associate Director
Roderick is based in Utrecht, the Netherlands, and he travels to the UK on a regular basis, and indeed globally, not least to check out new and emerging artists at major new music festivals and beyond. He loves combining his experience and knowledge of the music business, alongside consultancy, research and education.

After graduating with an MSc degree in International Economics and Business, he decided to leave the Dutch Central Bank to start teaching at the Economics department of a Dutch university and to develop his artist management and events production activities.

Roderick has over 10 years of music festival experience at the Appelpop festival in the Netherlands, the largest free music festival in that country, attracting around 150,000 visitors over two days yearly. He currently holds the positions of Programmer and Spokesman at Appelpop and in the past he has also worked as the Communications Manager at the festival, shaping the marketing strategy.

Combining a passion for music, the skill to connect people, plus his teaching and writing skills, Roderick operates as a consultant, manager and mentor. He visits hundreds of live shows each year looking for interesting new acts. He has a passion for sharing his knowledge and supporting talented artists. Roderick’s contacts, integrity, passion and profile make him an ideal European partner at BiGiAM.