New Term At BIMM Brighton

Alison from BiGiAM is so pleased to be part of the team delivering the Social Media and Digital Marketing module for the second year students at BIMM Brighton this term.

Sessions will cover:

Custom & look-a-like audiences, customer segmentation and digital behaviours
Meta organic and paid campaigns
Feeding social media algorithms to gain better results (and interest targeting)
Social media community guidelines
Current and forthcoming social media trends
Creativity and emotional Digital Marketing/PR
Sharing favourite apps and sites for social media planning & creativity
Editing info for social media to create impactful posts
Current website trends
SEO strategies (and a how to with yoast plugin)
Email marketing and a how to deep-dive using mailchimp free emailing templates
Ace-ing email subject lines and creating ctas which work
Bringing your marketing data strategy in alignment with GDPR
Online advertising and search & banner advertising
Influencer marketing
Google analytics
Understanding and making the most of social media & online analytics
Data-driven marketing (using data to form strategies)
Recap on marketing theories