BIMM – A New Semester

We’re so happy to part of the BIMM teaching team.
This semester Alison teaches one day a week on the Marketing and Branding module and the Artist Development & PR module.

Helping students to understand brands in the creative industries (events, music, arts, culture, etc.), focussing on
Branding Visuals and Assets
Brand Values and Ethos
Brand Positioning
Target Audiences
Content Analysis
and assisting the students in proposing new strategic, creative campaign ideas for brands.

She’s also working with the 2nd years this semester on the Artist Development & PR module, which includes –
Marketing theory
PR Practice
Campaign Strategies
Pitching To Press
Artist & Audience Profiling
Media Targeting
Creative PR Practice
PR Dilemmas
Campaign Critiques
Creating Press Releases